Philips ‘Green’ TV makes its way into Starwood Hotels

 

LCD TV at Element Hotels

If you’ve ever stood near the flat-screen television at your home, you’ve probably felt a good amount of heat radiating from the set.  Despite the svelte design of flat-screens relative to older tube television sets, they still consume a significant amount of energy.  Looking at the big picture, now think about how much energy is used when you consider all the flat-screen televisions in use at hotels around the world (of which so many are left powered on as you check into your room).  

As part of the greening evolution in the hotel industry, Starwood has signed a three-year partnership with Philips to put energy efficient television sets into all its North American hotels.  The deal involves the procurement of Philips SmartPower2 flat-screen televisions and is valued at $100 million and is projected to save an estimated $12 million on annual energy costs.  These 80,000 televisions will be installed immediately and are expected to cut electricity usage by up to 40%.

Philips PowerSmart2 LCD TV

You can bet that these ‘Green’ TVs will also be placed in all Element hotels, Starwood’s newest and greenest brand that announced all its hotels will be required to pursue the U.S. Green Building Council’s LEED certification.

“This is a defining agreement for us, and is indicative of the fundamental change in mindset we have implemented around procurement and sourcing,” said Paul David, Senior VP of Global Sourcing at Starwood.  ”Philips has shown us that it is easy to simultaneously provide our guests with the very latest technology while making a sound business decision that signifiactly impacts costs and reduces energy consumption.”

Philips is also selling these television to the general public as its ‘EcoTV‘ line of LCD sets which recently won a best of show award at the 2008 Consumer Electronics Show.  

 

Source: The Green Meeting