W New York – Where it all started in 1998
W Hotels turns 10 years old this month! Where can you find the first W Hotel? Look no further than New York City, where the first W Hotel set up shop in 1998. A decade later, the original W New York just emerged from a $40 million renovation.
Here’s what Starwood had to say about the birthday of its most talked about brand . . .
W Hotels, the hotel category buster, celebrates 10 years of industry revolution and design innovation. More than a hotel brand, W Hotels has established itself as an iconic lifestyle brand, offering guests unprecedented access to a world of “Wow” through fashion, nightlife, celebrities and entertainment.
With 10 years of proven success, W Hotels will triple its global footprint by 2011, with expansion into vibrant primary destinations around the world, from Dubai to Shanghai, Hong Kong to London, Hoboken to South Beach, and Athens to Barcelona.
The W brand marks this 10 year milestone with the completion of a $40 million renovation of W New York, the brand’s iconic first property. Since 1998, W New York has served as the W brand’s innovation lab, creating a unique mix of guest experiences that put W Hotels at the forefront of a new category in hospitality.
W New York - post renovation
W Hotels has forever changed the hospitality landscape with a series of industry firsts, including: the introduction of the W brand’s signature Whatever/Whenever concierge service as a vehicle to fulfill every guest’s dreams; transformation of the hotel lobby into the W Living Room experience; creation of destination bars as a social gathering point; exclusive Bliss spa concepts; the W Hotels’ signature refresh, updating the Living Room spaces on a seasonal basis to provide frequent guests and local loyalists with the feeling of continued change and newness extension of the lifestyle experience into retail through W Hotels the Store; signature scents that are refreshed seasonally; the debut of a branded W bed and branded W CDs released each year; the reinterpretation of the hotel mini-bar into the W “Munchie Box” to present the brand’s lifestyle point of view; introduction of W The Card as the access pass to insider experiences; and the reinvention of the presidential suite into W’s “Extreme Wow” and “Wow” suites.
W New York - post renovation
With aggressive global growth in the next three years, W Hotels is set to become a worldwide brand, offering the W Hotels brand experience to guests and local loyalists on a global scale. The brand’s unique and innovative offerings, combined with exclusive brand partnerships and W Hotels’ signature style and warmth, have revolutionized the industry.
Be among the first guests to experience the new, chic, modern design with a stay in the completely renovated guest rooms and suites at W New York with the ReWondered Package. Your experience includes:
- ‘Revitalize Yourself’ Welcome amenity created by Chef Kevin Harry of Heartbeat Restaurant
- Bliss’ ‘Head to Toe’ gift set to help you renovate from forehead to feet
- 2 glasses of bubbly to help you celebrate the refresh with us
- And a wonderfully renovated guest room you’ll love from $499
Book and stay Monday – Sunday until March 31, 2009. Here’s the full T&C.
W New York - post renovation
Source: Starwood
