As you may recall, W Hotels was a major sponsor of Fashion Week in NYC this past year. The brand is continuing its fashion forward focus with a 2009 calendar it put out in partnership with the Council of Fashion Designers of America (CFDA).
The images in the calendar were selected by twelve designers as having served an inspirational purpose in their creative process. The calendar images suggest that inspiration comes from a multitude of different sources all around us, even ones that most of us wouldn’t consider inspirational at first. In fact, the calendar includes blank pages for you to discover objects that inspire your own creativity.
The calendar does more than provide artistic inspiration and look good on your wall. When you buy the $15 calendar on the W Hotels online store, 100% of all proceeds will be donated to The CFDA Foundation, which raises funds for chartable initiatives and campaigns on behalf of the American industry’s designers.
Source: Starwood
