Hey everyone, just getting back to the blog after a couple weeks of surf and sand in beautiful Waikiki. I’ll put up some pictures of the newly renovated Royal Hawaiian and Sheraton Waikiki in the next few days or so. Both properties look stunning right now!
I’ve finally arrived in Singapore to begin the Cornell MMH program. In between my 18 hours of flying time, jet lag naps, and trips to the local supermarket, a lot of Starwood news popped up. I was most excited to read the press release on Starwood’s 1,000th hotel that will be opening this year.
Contrary to what most people may think based on all the news on W and Le Meridien, Starwood’s newest lifestyle brands, Aloft and Element, will actually be leading the charge to 1,000 this year. By the end of 2009, the Aloft brand will open its 40th hotel, including one in Abu Dhabi. Element currently has three open at the moment, though an additional three will open in Denver, Baltimore, and Irving TX.

The new Four Points prototype in San Antonio
The Four Points brand is also experiencing some of its strongest growth on record. By the end of 2009, the brand expects to open over 20 hotels in 11 different countries, including its first in India. Already this year, Malaysia and Mexico were new additions to the international expansion of Four Points. This year will also mark Four Points’ flagship vacation hotel in Punta Gorda, FL, the brand’s new prototype debut in San Antonio, and the tallest (I believe) Four Points to date . . . the 30-story property in Times Square.
I must admit I too was under the impression much of Starwood’s growth would come from Le Meridien and W. I suppose it makes more sense that the wallet-friendlier brands would thrive in the current economic state of the world. As Simon Turner, President of Global Development, put it, “Starwood is an established leader in the upper-upscale and luxury segments, and the growth of our high-caliber, moderately priced lifestyle brands allows us to better meet the needs of both developers and guests in key markets around the world.”
Source: Hotel Interactive